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	<title>Jeremy Hildreth &#187; Elvis</title>
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	<description>Adventures in places, brands and place brands</description>
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		<title>Grits, Green and Graceland</title>
		<link>http://www.jeremyhildreth.com/2009/05/grits-green-and-graceland/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.jeremyhildreth.com/2009/05/grits-green-and-graceland/#comments</comments>
		<pubDate>Mon, 11 May 2009 19:55:55 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[Brand America]]></category>
		<category><![CDATA[Branding: good examples]]></category>
		<category><![CDATA[Branding: places]]></category>
		<category><![CDATA[Travel writing: the fun stuff]]></category>
		<category><![CDATA[Al Green]]></category>
		<category><![CDATA[Elvis]]></category>
		<category><![CDATA[Memphis]]></category>
		<category><![CDATA[Tennessee]]></category>

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		<description><![CDATA[Elvis Presley: corporate identity guru.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jeremyhildreth.com/wp-content/uploads/2009/05/greatest_hits_b000002ttp.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="alignleft size-full wp-image-221" title="Al Green then" src="http://www.jeremyhildreth.com/wp-content/uploads/2009/05/greatest_hits_b000002ttp.jpg" alt="Al Green then" width="298" height="300" /></a>I awoke Sunday morning and in a very when-in-Rome mood, went to church (this is the South, after all). Acting on an earlier tip from <a href="http://www.independentnation.org/johnpavlon.htm" target="_blank">Fipp Avlon</a>, I headed to the Full Gospel Tabernacle. Pastor: Al Green, &#8217;70s soul legend. The service &#8212; backed by a small choir and a rockin&#8217; band with drums and electric bass &#8212; is high-spirited to say the least. I liked best the part where Rev. Al sang strains of &#8220;Take Me to the River&#8221; (originally his song, later covered by the Talking Heads) whilst over his shoulder, at the rear of the dais, baptisms were carried out on three children.</p>
<p>How did Al happen to get religion? As <a href="http://www.backroadsofamericanmusic.com/archive/2007/09/28/al-green-s-full-gospel-tabernacle.aspx" target="_blank">Backroads of American Music</a> has it:</p>
<blockquote><p>After cementing countless encounters with a voice that speaks directly to the genitals, in 1976, Al Green found Jesus. While Green reports his conversion happened after a visit to Disneyland, local rumors link his conversion to an incident reminiscent of the death of Henry IV, involving an adolescent boy, and bathtub, an angry woman, and a pot of hot grits (a.k.a. &#8220;Memphis Napalm&#8221;).</p></blockquote>
<p>The story has the woman coming into the house and pouring a pot of grits, which she found boiling on the stove, all over a bathing Al.</p>
<p><a href="http://www.jeremyhildreth.com/wp-content/uploads/2009/05/tcb-elvis-logo.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="alignright size-full wp-image-224" title="TCB" src="http://www.jeremyhildreth.com/wp-content/uploads/2009/05/tcb-elvis-logo.jpg" alt="TCB" width="98" height="139" /></a>An hour or so later at Graceland, I learned that Elvis Presley not only owned a pink Cadillac, he&#8217;d also had his own corporate identity, which he used for various business purposes and which was emblazoned on the tailfin of his personal jet, the &#8220;Lisa Marie&#8221;. It consists of three letters &#8212; TCB &#8212; arranged around a thunderbolt, and it stands for &#8220;takin&#8217; care of business&#8230;in a flash&#8221;. Nice one, Elvis. Interbrand couldn&#8217;t have said it better.</p>
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