Tag Archives: fugu

Notes from Japan

Written by Jeremy on Thursday, 8 May 2008 — Leave a Comment

I got back Monday from Tokyo and Kyoto. I discovered the Japanese are not quite, as AA Gill hypothesized, “the people that aliens might be if they’d learnt Human by correspondence course and wanted to slip in unnoticed.” But they’re unusual in strange and wonderful and puzzling ways, with their devotion to niceties and their veritable [...]

Posted in Travel writing: the fun stuff | Also tagged Japan, Kyoto, Tokyo

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

"Commitments": me likey. "Brand values" and suchlike: still twaddle after all these years. http://twitpic.com/2izmxp #in
RT @adamkaveney: Where babies come from, according to brand consultants. http://tweetphoto.com/41301453
Reading GQ at the barber shop, ran across the phrase "statement-but-functional." Sums up an ideal for many things, well beyond fashion.
Leaving Vilnius after 5 wks. Sat in the windowsill gazing at the castle and drinking local beer. Time to call a taxi to the airport....sad.
Places are like people for me. Wherever I am, and whomever I'm with, I miss the rest of them. Can't help it.

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Notes from Japan

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