Jeremy HildrethTag Archives: Iceland
The paradox of expectations
Sometimes a more ‘objectively’ attractive place can provide an inferior experience. This is often down to expectations, and whether they are met or exceeded.
Where are you from?
And for a brand, or for a place itself, what does that mean emotionally and commercially?
In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.
Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.
This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.
Speaking on YouTube
A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).
In the news: Branding the hard way
Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."
In the news: Jeremy’s new book is out
Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.
In the news: Swedish Lapland
Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.
Top 10 most popular
- Grits, Green and Graceland
- Video games and branding
- If you must have a logo
- Two centuries of branding theory and practice boiled down to two lines
- Ogilvy on tourism advertising
- Dispatch from Kaliningrad 1: The bridge to Tilsit
- Dispatch from Ghadames, Libya
- Dispatch from Kaliningrad 2: Konigsberg transmogrified
- Dispatch from Kaliningrad 3: The Curonian Spit
- Easter Island five days after Easter
Have I written about…
Tweets (as WhereBrands)
- I think it's time we held China to first-world scrutiny. Why doesn't their oil spill get the same coverage as the US's? http://bit.ly/9493uu
- RT @tombed: Real 'Mad Men' smoked, drank and chased women in the office, according to new survey http://on.wsj.com/boFr86 via @WSJ
- The old excuse "it's the weather that makes us dour" doesn't hold up to the heat. Must be something else in the Lithuanian nat'l character.
- In Vilnius for the summer. Heatwave. Unlike Brazilians, Cubans, Africans, et al., Lithuanians wither in the sunshine. And still don't smile.
- TED's just posted Matt Ridley's brilliant talk on ideas having sex. Love it. Love him. http://bit.ly/bwpdiB
Readers respond