Tag Archives: Israel

The chosen brand

Written by Jeremy on Wednesday, 5 August 2009 — Leave a Comment

As a nation brand, “Israel” is undeniably strong in some areas — technology, security, agriculture — yet marketing products as Israeli, and daring to pitch their Israeli-ness as a virtue, can be problematic. Many Israeli companies, when competing internationally, are even a little shy about their place of origin. Which is why I was pleased [...]

Posted in Branding: good examples, Branding: places | Also tagged couscous, place of origin, provenance

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

"Commitments": me likey. "Brand values" and suchlike: still twaddle after all these years. http://twitpic.com/2izmxp #in
RT @adamkaveney: Where babies come from, according to brand consultants. http://tweetphoto.com/41301453
Reading GQ at the barber shop, ran across the phrase "statement-but-functional." Sums up an ideal for many things, well beyond fashion.
Leaving Vilnius after 5 wks. Sat in the windowsill gazing at the castle and drinking local beer. Time to call a taxi to the airport....sad.
Places are like people for me. Wherever I am, and whomever I'm with, I miss the rest of them. Can't help it.

Tag Archives: Israel

The chosen brand

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