Tag Archives: Jamaica

Ogilvy on tourism advertising

Written by Jeremy on Wednesday, 13 January 2010 — Leave a Comment

My copy of Ogilvy on Advertising sits on a shelf miles from here. I wanted to re-read the section on advertising tourism for Jamaica, as that might be the closest this genius of promotion came to weighing in on nation branding. I found, however, a student’s book report which summarizes Ogilvy’s tips on tourism advertising: [...]

Posted in Branding: good examples, Branding: places | Also tagged copywriting, David Ogilvy, tourism advertising

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

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Ogilvy on tourism advertising

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