Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

Tag Archives: Kaliningrad

Dispatch from Kaliningrad 3: The Curonian Spit

Read Part 1.
Read Part 2.

You’d think you’d know it if you were on a mile-wide strip of sand with water on both sides. But the Curonian Spit is so heavily forested that you cannot see anything but trees when you drive along the main road.
The Spit is a geographical anomaly: it’s narrowness contributes to this, [...]

Dispatch from Kaliningrad 2: Konigsberg transmogrified

Read Part 1.

There is a Baltic legend of the city Wanetha, a coastal conurbation which was sunk into the sea in retribution for the sins and errors of its citizens. Anybody familiar with this myth would certainly recall it when listening to the tale of Kaliningrad.
Konigsberg, as the city was called until 1946, was founded [...]

Dispatch from Kaliningrad 1: The bridge to Tilsit

Stuck at the Russian border for 6 hours.

Tourist Friendliness 101

One hundred and fifty euros for a Russian visa. Nearly six hours waiting to cross the border at Sovetsk/Tilsit. And 134km from there to the city of Kaliningrad/Königsberg.
Königsberg Cathedral is the jewel of what precious little is left here of German architecture — the site the official tourist brochure says to visit first and foremost.
When [...]

Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

In the news: Swedish Lapland

In the news: Swedish Lapland

Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.

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