Tag Archives: London

Evoke. Evoke. Evoke.

Written by Jeremy on Tuesday, 29 September 2009 — Leave a Comment

Evoke. Evoke. Evoke.

Posted in Branding: good examples, Branding: places, Press: clips and clippings, Wall Street Journal | Also tagged Winston Churchill

“If a place is trying to fake it, then it will be exposed.”

Written by Jeremy on Tuesday, 7 April 2009 — Leave a Comment

“I never said most of the things I said” said Yogi Berra.
I felt just like Yogi when I read over this article in the new issue of Business Traveller magazine which quotes me heavily, discussing my/Saffron’s work in Northern Ireland, London and Lithuania.
Luckily, most of what I said (or didn’t say) sounds half-way reasonable.

Posted in Branding: good examples, Travel writing: the fun stuff | Also tagged Lithuania, press clippings

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

I think it's time we held China to first-world scrutiny. Why doesn't their oil spill get the same coverage as the US's? http://bit.ly/9493uu
RT @tombed: Real 'Mad Men' smoked, drank and chased women in the office, according to new survey http://on.wsj.com/boFr86 via @WSJ
The old excuse "it's the weather that makes us dour" doesn't hold up to the heat. Must be something else in the Lithuanian nat'l character.
In Vilnius for the summer. Heatwave. Unlike Brazilians, Cubans, Africans, et al., Lithuanians wither in the sunshine. And still don't smile.
TED's just posted Matt Ridley's brilliant talk on ideas having sex. Love it. Love him. http://bit.ly/bwpdiB

Tag Archives: London

Evoke. Evoke. Evoke.

“If a place is trying to fake it, then it will be exposed.”

Where are you from?

Speaking on YouTube

In the news: Branding the hard way

In the news: Jeremy’s new book is out

In the news: Swedish Lapland

Top 10 most popular

Readers respond

Have I written about…

Tweets (as WhereBrands)