Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

Tag Archives: Poland

True is not the same as credible (or edible)

Written by Jeremy on Monday, 13 July 2009 — Leave a Comment

I’ve been noticing some ads on CNN this week, the thrust of which is “visit Poland for the amazing food here.”
These ads strike me as odd — and of limited effectiveness — because even if true, they’re not credible.
I have worked with Poland, I have been to Poland, and I live in London with about [...]

Posted in Branding: bad examples, Branding: places

Where the place branding unicorns live

Written by Jeremy on Friday, 3 July 2009 — Leave a Comment

Something fell onto my desk today that reminded me again of one of the clichés of place branding that just never goes away: the self-described LAND OF CONTRASTS.
I guess it sounds like it would be an appealing marketing claim.
But it’s not. Period.
In fact, I’ll buy dinner for anybody who convinces me that he or she [...]

Posted in Branding: bad examples, Branding: places, Press: clips and clippings | Also tagged ,

The odd TV appearance

Written by Jeremy on Monday, 3 November 2008 — Leave a Comment

With a little help from my friends (I don’t come on the first time till 1 minute 59), I tell CNBC’s audience that proper nation branding is painstaking.

Posted in Branding: good examples, Press: clips and clippings

Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

In the news: Swedish Lapland

In the news: Swedish Lapland

Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.

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