Tag Archives: Poland
Taking the waters: special places and the power of suggestion
There *is* something about old spa towns. Maybe it’s just the exaggerated power of suggestion induced by knowing that generations and legions of people have been drawn from far and wide to a particular place to have a particular experience. Druskininkai is in southeastern Lithuania, near the borders with Poland and Belarus, and people get [...]
Wandering enhanced: this is how I’m gonna roll from now on
Warsaw, Poland — I’m just capping off a 5-day solo ramble (more accelerated than an amble, you see) to Ukraine and Poland. I travelled with only a daypack and an iPhone 4, and it was the freest I’ve felt on the road in years. This is in spite of a tight schedule and a lot [...]
Everything I know about place branding
Everything I know about branding places
True is not the same as credible (or edible)
I’ve been noticing some ads on CNN this week, the thrust of which is “visit Poland for the amazing food here.” These ads strike me as odd — and of limited effectiveness — because even if true, they’re not credible. I have worked with Poland, I have been to Poland, and I live in London [...]
Where the place branding unicorns live
Something fell onto my desk today that reminded me again of one of the clichés of place branding that just never goes away: the self-described LAND OF CONTRASTS. I guess it sounds like it would be an appealing marketing claim. But it’s not. Period. In fact, I’ll buy dinner for anybody who convinces me that [...]
The odd TV appearance
With a little help from my friends (I don’t come on the first time till 1 minute 59), I tell CNBC’s audience that proper nation branding is painstaking.
Jeremy Hildreth



Readers respond