The world's most curious man contemplates writing, branding and travelling with an insane degree of nuance.

jeremy@jeremyhildreth.com

Tag Archives: Poland

Taking the waters: special places and the power of suggestion

There *is* something about old spa towns. Maybe it’s just the exaggerated power of suggestion induced by knowing that generations and legions of people have been drawn from far and wide to a particular place to have a particular experience. Druskininkai is in southeastern Lithuania, near the borders with Poland and Belarus, and people get [...]

Wandering enhanced: this is how I’m gonna roll from now on

Warsaw, Poland — I’m just capping off a 5-day solo ramble (more accelerated than an amble, you see) to Ukraine and Poland. I travelled with only a daypack and an iPhone 4, and it was the freest I’ve felt on the road in years. This is in spite of a tight schedule and a lot [...]

Everything I know about place branding

Everything I know about branding places

True is not the same as credible (or edible)

I’ve been noticing some ads on CNN this week, the thrust of which is “visit Poland for the amazing food here.” These ads strike me as odd — and of limited effectiveness — because even if true, they’re not credible. I have worked with Poland, I have been to Poland, and I live in London [...]

Where the place branding unicorns live

Something fell onto my desk today that reminded me again of one of the clichés of place branding that just never goes away: the self-described LAND OF CONTRASTS. I guess it sounds like it would be an appealing marketing claim. But it’s not. Period. In fact, I’ll buy dinner for anybody who convinces me that [...]

The odd TV appearance

With a little help from my friends (I don’t come on the first time till 1 minute 59), I tell CNBC’s audience that proper nation branding is painstaking.

New destination

The WhereBrands place branding blog is the new soapbox for my strong opinions and invaluable wisdom about place-related marketing.

You’ve found me!

Not always easy. As an international brand copywriter, Wall Street Journal arts page contributor and near-nomad, the road is my home.

The constant stimulation of an ever-changing confluence of people, place and moment has shown itself to be the ideal salve for my painful curiosity about this astounding phenomenon we call human conscious life.

So I travel.

Meanwhile, I tell my stories and I help others tell theirs, doing my bit make the world safe for good writing and good marketing. I've had an eventful career so far (read the full "about me" stuff here; for better or worse, it's almost all true).

At present, I am creative director of WhereBrands, a company I founded to coach cities, countries and companies on how to make the most of [a] place. WhereBrands' site is devoted wholly to place-related marketing, branding and communications, as is the WhereBrands place branding blog.

The rest of my brilliant insights about marketing, writing and travelling you'll find right here (along with the lousy ones). I encourage you to leave comments, or, if you feel yourself a kindred spirit, drop me a line; I'm always glad to hear from clever, exotic people like you.

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

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