Tag Archives: provenance
Everything I know about place branding
Everything I know about branding places
The chosen brand
As a nation brand, “Israel” is undeniably strong in some areas — technology, security, agriculture — yet marketing products as Israeli, and daring to pitch their Israeli-ness as a virtue, can be problematic. Many Israeli companies, when competing internationally, are even a little shy about their place of origin. Which is why I was pleased [...]
Cuban origin
People usually tease me when I ask for three sugars in my coffee. “It works better that way,” I insist. There’s no sweeter coffee than a café Cubano, and although obviously the beans don’t come from Cuba (I bet I could write a separate article on the lure of forbidden provenance), the espressos at the [...]
Jeremy Hildreth



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