Tag Archives: Sao Paulo

Sao Paulo surprise

Written by Jeremy on Friday, 24 April 2009 — Leave a Comment

Feeling to me like a dangerous, antagonistic, dysutopian Latin edition of Tokyo, this city has failed to much endear itself to yours truly. But while out for jog, this sprang up, and I nabbed it with my cell phone.

Posted in Branding: bad examples, Branding: places, Travel writing: the fun stuff | Also tagged Brazil

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

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The old excuse "it's the weather that makes us dour" doesn't hold up to the heat. Must be something else in the Lithuanian nat'l character.
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Tag Archives: Sao Paulo

Sao Paulo surprise

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