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Not always easy. As an international brand copywriter, Wall Street Journal arts page contributor and near-nomad, the road is my home.
The constant stimulation of an ever-changing confluence of people, place and moment has shown itself to be the ideal salve for my painful curiosity about this astounding phenomenon we call human conscious life.
So I travel.
Meanwhile, I tell my stories and I help others tell theirs, doing my bit make the world safe for good writing and good marketing. I've had an eventful career so far (read the full "about me" stuff here; for better or worse, it's almost all true).
At present, I am creative director of WhereBrands, a company I founded to coach cities, countries and companies on how to make the most of [a] place. WhereBrands' site is devoted wholly to place-related marketing, branding and communications, as is the WhereBrands place branding blog.
The rest of my brilliant insights about marketing, writing and travelling you'll find right here (along with the lousy ones). I encourage you to leave comments, or, if you feel yourself a kindred spirit, drop me a line; I'm always glad to hear from clever, exotic people like you.
Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).
In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."
In the news: Jeremy’s new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.
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- What I do
- About Jeremy Hildreth
- Everything I know about place branding
Have I written about…
Tweets (as WhereBrands)
- Brand is a set of perceptions. Anything you do to try to alter that set is branding.
- The wonderful "Streisand effect" in PR: http://t.co/Asgld36L File under: "you can't control everything" and "don't add insult to injury."
- In Ulaanbaatar for two months developing a national export brand strategy for Mongolia, focused on cashmere, yak, camel and other fibres.
- Bit musty, but straight outta Mad Men: I just spent the night in room 606 at the SAS Copenhagen, untouched since 1960. http://t.co/JUS86WJ6
- I would hate to be a full-time journalist, but I do enjoy writing random articles for the WSJ: http://t.co/fqofbVup
Jeremy Hildreth
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