Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

Tag Archives: United States

Product America vs. Brand America

Written by Jeremy on Friday, 18 December 2009 — Leave a Comment

As I prep for the launch of the new edition of Simon Anholt’s and my Brand America: The making, unmaking and re-making of the greatest national image of all time, I’ve been taking more notice of the signposts of America’s future — both the encouraging ones (e.g., the election of a black president per se) [...]

Posted in Brand America | Also tagged

Brand America back on top; China gaining

Written by Jeremy on Sunday, 11 October 2009 — Leave a Comment

Brand America back on top; China gaining

Posted in Branding: places | Also tagged

Smiles trump smugness: why Rio beat Chicago for 2016

Written by Jeremy on Saturday, 3 October 2009 — Leave a Comment

Smiles trump smugness

Posted in Brand America, Branding: bad examples, Branding: good examples, Branding: places | Also tagged , , , ,

“We hate you, but please send us Baywatch”

Written by Jeremy on Friday, 11 September 2009 — Leave a Comment

Probably I shouldn’t post this for copyright reasons, but what the hell. I found it whilst trawling some academic journals on the subject of place branding, including the formidable Journal of Brand Management from whose pages I have digitally ripped this.
It’s a 2005 review (and a very positive one) by the academic Keith Dinnie of [...]

Posted in Brand America

Comeback time for Brand America

Written by Jeremy on Thursday, 12 March 2009 — Leave a Comment

The Economist’s online debate (‘This house believes Brand America will regain its shine’) is over, and the proposition carried pretty overwhelmingly. My modest contribution was to point out that people continued to love the USA even as they were busy dissing it, and that now, with W gone, that affection will show up strongly again. [...]

Posted in Brand America, Branding: places, Press: clips and clippings

Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

In the news: Swedish Lapland

In the news: Swedish Lapland

Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.

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